Real Panels.
Factory Pricing.
Your Own Installer.
We sell tier-1 solar equipment directly to homeowners and hand you the playbook to hire a licensed local installer yourself — so the savings stay in your pocket, not a sales rep's.
A better way to go solar
Straight From the Factory
Tier-1 panels shipped to your driveway with no dealer network in between.
Cut the Sales Markup
Typical door-to-door solar carries 30–40% in commissions and financing fees. You don't pay it.
Hire Your Own Installer
We show you how to source, vet, and price local electricians and roofers.
Real Warranties
25-year performance and product warranties handled directly with the manufacturer.
Where the money actually goes
On a typical quoted solar system, the hardware is a minority of the price. The rest is commission, financing dealer fees, and overhead. Buying equipment direct and paying a local crew for labor removes most of it.
See the full breakdownRanges are national estimates for planning only. Your final cost depends on roof complexity, local labor rates, and utility requirements.
Five steps from bill to production
- 01
Size Your System
Use your utility bill and roof to figure out how many kilowatts you actually need.
- 02
Pick Your Equipment
Choose panels, inverters, and racking — or start with a pre-matched kit.
- 03
Order Direct
We ship from the manufacturer's warehouse to your home or your installer's yard.
- 04
Find Your Installer
Use our vetting checklist and bid sheet to hire a licensed local crew.
- 05
Permit and Turn On
Permit packet, inspection, interconnection, and your first day of production.
Tier-1 hardware, no rebrands
High-efficiency monocrystalline modules, string and micro inverters, rail and rail-less racking, and balance-of-system components — the same catalog professional installers buy from, priced at what they pay.
- 400–460W residential modules
- Microinverters & optimizers
- String inverters
- Rail and rail-less racking
- Rapid shutdown devices
- Battery-ready configurations
Everything you need to run the project
Every order comes with the homeowner toolkit — the documents and benchmarks that let you manage installers, permits, and your utility with confidence.
- System sizing calculator
- Equipment spec sheets
- Installer bid comparison sheet
- Labor cost benchmarks
- Permit document checklist
- Interconnection walkthrough
- State and utility incentive guidance
- Post-install commissioning tips
You hire them, not us
We don't take a referral cut. We teach you how to find licensed local electricians and roofers, what a fair labor-only bid looks like, and which questions separate a solid crew from a liability.
Ready to price your system?
Send us your last twelve months of usage and a photo of your roof. We'll come back with a direct equipment quote and a realistic installed cost for your area.